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New Arrivals

Introducing our latest products, made especially for the season. Shop your favorites before they're gone!

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Move Like Royalty

LIMITED EDITION Street Royalty Set. Only for the few and the rare.

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Own The City

From the block to the waterfront.

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STREET ROYALTY: Vol. 1

Up The Ante

Featured Collections

Shop our latest and most anticipated drops.

STREET ROYALTY
STREET ROYALTY

STREET ROYALTY

STREET ROYALTY VOL. 2
STREET ROYALTY VOL. 2

STREET ROYALTY VOL. 2

HIDDEN IN PLAIN SIGHT
HIDDEN IN PLAIN SIGHT

HIDDEN IN PLAIN SIGHT

"The Only Way to Control the Culture, is to Control the Currency"

Shop Culture X Currency

Unlock Luxury

Exclusive. Confident. Culture.

Intentional Design

Everything we do starts with why

Premium Material

Only the highest quality of garments

A Brand With A Purpose

Great products representing great vision

New Arrivals

3000+ Products Sold

Many of our customers over the years have consistently tapped into our new drops because of the product and culture that we provide.

Born in Detroit, Raised in the US

Our garments have now spread across numerous states in the nation, with all notoriety grown organically.

Celebrity Validated

We have landed on the radar of many different celebrities, from Detroit stars like Snapp Dogg to worldwide celebrities like Snoop Dogg.

Bestseller

Our signature product: CXC Hats

Made with care and unconditionally loved by our customers, this premium statement signature bestseller exceeds all expectations. Move with purpose.

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Instant classics

Meet the essentials of a better wardrobe

Designed in styles and tones that stand the test of of time and staple the concept of street fashion.

Built for longevity and rooted in culture, these pieces accompany you through every journey - whether close to home or around the world.

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